Fenwick & West LLP
Method, system, and computer readable medium for displaying items for sale in uploaded video content
Methods and system for displaying a click-to-buy overlay for an item on a video in a video hosting site. The item is matched to the video according to video metadata and/or rules selected by the video rights holder. If the uploader is not the video rights holder, the video rights holder can choose to monetize the video by selecting Click-to-Buy metadata and/or rules. A viewer of the video can choose between multiple retailers for an item offered in the overlay. The viewer can further navigate between multiple overlays associated with the video while the video is playing.
Google Inc.
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Chirayu Thai Florian Jasson Johan BethEllyn
Krishnappa Tran Buron Schrock Tibell McClendon