Cuenot, Forsythe & Kim, LLC
Tracking responses to promotions
A computer implemented method for response tracking is described. The method includes obtaining one or more responses to one or more promotions, attributing the one or more responses to one or more treatment instances, with the one or more treatment instances correspond to a promotion version assigned to a group of contact entities at an execution of a computer implemented marketing campaign, and generating a response table, the response table including one or more entries, the entries in the response table being in accordance with attribution of the one or more responses to one or more treatment instances.
International Business Machines Corporation
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David F. Yuchun Sudhakar Ruby Patrick
Cheung Lee Chalimadugu Kennedy Martin