Neal, Gerber & Eisenberg LLP
User recommendation method and recorded medium storing program for implementing the method
A method of recommendation to a user is disclosed. In the method in accordance with an embodiment of the present invention, a recommendation system recommends a product to a user of an e-commerce site, which sells the product through the Internet. The method can include: collecting user behavior information of the user; analyzing the collected user behavior information; creating a recommendation tree for predicting a user preference for a certain product based on the analyzing; and recommending the product to the user based on the recommendation tree. The user behavior information is a command signal inputted by the user in the e-commerce site while the user is accessed to the e-commerce site, and the product can be classified into a plurality of items, which represent the product. The method in accordance with the present invention can analyze the user's preferences more quickly and accurately without inconveniencing the user.
Sungkyunkwan University Foundation for Corporate Collaboration
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MinChul Eunseok Jehwan Seunghwa
Jung Lee Oh Lee