Fish & Richardson P.C.
Method and system for identifying users across mobile and desktop devices
A method for conversion attribution. The method includes obtaining a first identifier associated with a first device, obtaining a second identifier associated with a second device, bridging the first identifier and the second identifier based on a determination, made by a probabilistic classifier, that the first identifier and the second identifier are associated with a common user, and attributing, using the bridge, a conversion on a website accessed using the second device.
Twitter, Inc.
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Santosh Junjun Vibhor Ameet Sandeep Ke Shariq Milind Abhishek Xiaochuan Yimin Chinmoy Wanchen Lei
Kancha Li Rastogi Ranadive Pandey Zhou Rizvi Mahajan Shrivastava Qin Wu Dutta Lu Zhang