McDermott Will & Emery LLP
Method and system for retrieving advertisement information
Method and system for retrieving advertisement information. Information characterizing a user's past search behavior is utilized in creating index data that associate individual users to advertisements. When a search request from a user is received, the index data are utilized to identify one or more advertisements with respect to the received user's search request. Such identified advertisements match the user's past search behavior.
Baidu.com, Inc.
G G
G06F G06Q
inventional inventional
Jie Hongbo Zhan Chuang ZiZheng Limin Dan Yanhong Jianguo Wenkai
Yuan Zhu Wang Wang Liu Zhou Guo Li Liu Yang