Knobbe, Martens, Olson & Bear, LLP
Method and device for selecting data content to be pushed to terminal, and non-transitory computer storage medium
A method and a device for selecting data content to be pushed to a terminal are disclosed. In some embodiments, the method includes: acquiring a user identifier, and acquiring a characteristic value, corresponding to the user identifier, in a preset user attribute type; acquiring data content, and searching for a decision tree object corresponding to the data content; locating a leaf node corresponding to the user identifier in the decision tree object based on the characteristic value, corresponding to the user identifier, in the preset user attribute type; and acquiring the number of clicks and the number of pushes stored in the located leaf node, generating a selection reference value based on the number of clicks and the number of pushes, and selecting, based on the selection reference value, data content to be pushed to a terminal corresponding to the user identifier.
Tencent Technology (Shenzhen) Company Limited
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Shubin Lei Yong Chuanjiang Yajuan Dapeng Lei
Zhang Jiang Li Luo Song Liu Xiao