North Shore Patents, P.C.
Dynamic popularity-based advertisement selection for video on demand
In a method and system for selecting an advertisement for video on demand, a video player is connected to a video content provider over a network via an access gateway. The video content provider receives a request for a video content from the video player, determines a popularity count for the video content and a geographical area for the video player, selects the advertisement based on the popularity count and the geographical area, and sends the video content combined with the advertisement to the video player. In one embodiment, the advertisement has a corresponding advertisement rule with an advertising condition which specifies a required popularity count and geographical area. If the advertisement condition is satisfied, then the advertisement is selected. In this manner, an advertisement for video on demand is selected based upon both demographics information and location of the video player increasing the effectiveness of the advertisement.
TP Lab, Inc.
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Chi Fai John Shin Cheung Simon
Ho Chiong Chiu