Fenwick & West LLP
Measuring page viewership in a social network
A social networking system includes pages created by users for providing content related to topics of interest. An interaction engine captures data and maintains analytical information about how users interact with pages and posts. When a user takes an action such as liking a page or a post, the interaction engine updates the page's activity history to reflect the activity and information about the user who took the action. The interaction engine also measures the reach of pages and posts, by determining how and from where each user viewed the page and its contents. The interaction engine further tracks the community's interest in pages and posts by determining how many unique users create stories that include a page or its content. An insights module uses the data obtained by the interaction engine to synthesize graphical reports about page interactions and present the reports to page administrators.
Facebook, Inc.
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H04L G06Q
inventional inventional
Ami Louis Janaka Danilo Torres Wenrui David Srikant Ramakrishna Ajoy Joseph Eric Michael
Vora Eisenberg Liyanage de Sa Resende Zhao Gross-Baser Ayyar Frank Giovanola