Baker Botts L.L.P.
Displaying temporary profile content items on communication networks
In one embodiment, a method includes accessing, from a data store of the communication network, user information associated with a first user of the communication network, identifying one or more entities associated with the communication network that are relevant to the first user based on the user information, and retrieving, for each identified entity, one or more content frames associated with the entity. The method includes ranking the one or more content frames based on the user information. The method also includes sending, to a client device of the first user, one or more of the content frames for display to the first user in ranked order, wherein each content frame is selectable by the first user to display the selected content frame in association with a particular content item for a specified period of time.
Facebook, Inc.
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Jing Xiao Yang Adam Mitchell Sadao Jeremy Samuel Ben Alan Thomas David Martin Adam Noah Bradley Rahul Ryan Michael Aigerim Xiaoyi Crystal Rhan-Tsor
Chen Xie Shih Fukumoto Friedland Chen Clark Kaye Ankenmann Blecher Rajagopalan Houx Shorman Zhang Chen