Greenberg Traurig, LLP
Augmenting online content with additional content relevant to user interest
A method of gathering information relevant to the interests of a user includes receiving activity history associated with the user from a network data source, where the activity history includes a description of a user action initiated by the user, generating a first metadata item based upon the activity history; and storing the first metadata item as user profile information associated with the user in a user profile database. Generating the first metadata item may include extracting text from the activity history and generating the first metadata item based upon the text. The activity history may include a description of a user action. The method may further include providing a server plugin for performing a second method in response to access of web content on a server by the user, the second method comprising retrieving a content object from the server, determining if the first metadata item is relevant to the content object, adding a web link to the web content as a reference to the content object in response to the content object being relevant to the first metadata item; and providing the web content to the user.
YAHOO! INC.
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inventional inventional
Ian Emanuel Steve Todd John Mani Raymund Saurabh Chris Pankaj
Kennedy Miller Ho Sampson Sampson Kumar Ramos Sahni Goffinet Kothari