International IP Law Group, PLLC
Implicit query generation based on physical movement
Systems and methods, and other embodiments, for processing in-store events regarding the location of a mobile device user are presented. Data regarding a plurality of physical stores is maintained, where the data comprises, for each of the plurality of physical stores, a web site comprising a plurality of web pages, each web page corresponding to a location with the physical store. While a mobile device user is within a physical store, in-store events regarding the mobile device user are repeatedly received. A corresponding implicit request for a web page corresponding to location information of the in-store events is generated and supplemental content from the web page, returned in response to the implicit request, is presented to the mobile device user.
Microsoft Technology Licensing, LLC
G G G G G G G
G06Q G06Q G06Q G06Q G06Q G06F G06F
inventional inventional inventional inventional inventional inventional inventional
Nagendra Jie Vaidyaraman
Kolluru Liu Sambasivam