Cowan, Liebowitz & Latman
Device and method for effecting relative motion within a closed sales display package
 A device for effecting relative motion of movable components of a product within a closed sales display package translates a force exerted in one direction so that the force is applied in a second direction through buckling of a motion spring. The motion spring is two-dimensional, i.e., flat, and is oriented so that its flat surfaces face the direction of motion and so that its top and bottom edges are secured to opposite sides of a sales package. Pressure that is exerted vertically on the top and bottom edges of the spring causes the spring to buckle about a horizontal axis, thereby deflecting the flat surface of the spring in a horizontal direction that is perpendicular to both the vertical direction of force and the horizontal buckling axis. The motion spring is secured at its top and bottom vertical edges to the front and back, respectively, of the sales package. When the spring is to be used in conjunction with the rotatable toothbrush of U.S. Pat. Nos. 5,120,225 and 5,186,627, the spring is secured to the toothbrush by supporting the toothbrush handle around its periphery. Exerting force vertically on the spring through the sales package creates buckling and deflection of the area of the spring secured to the toothbrush handle, thereby moving the handle in the direction of deflection of the spring, which is longitudinally with the respect to the toothbrush handle. Release of the vertical force will allow the motion spring to relax so that the toothbrush handle can be returned longitudinally to its original position. 
Biobright Corporation Bio Bright Industries, Ltd.
B B A
B65D B65D A46B
inventional inventional inventional
Omri Noah
Mairon Amit