Perkins Coie LLP
Detecting serving area of a web resource
Methods and systems for determining the serving area of a web resource by address, by query content, and by business category are provided. A location system may determine the serving area of a web resource based on addresses of users who access the web resource. The location system may determine the serving area for a web site (or other web resource) based on query terms that resulted in a click-through to the web site. The location system may determine the serving area of a web site (or other web resource) based on the business category of the web site and a “provider location” associated with the web site.
Microsoft Corporation
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G06F H04L H04W H04W H04W H04L
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Lee Xing Qi Wei-Ying
Wang Xie Zhang Ma