Sughrue Mion, PLLC
Display apparatus and method of controlling the same
A display apparatus, including a display configured to display an image, at least one sensor configured to generate sensing data relating to at least one from among a direction and an intensity of external light projected onto the display from an external light source disposed around the display, a memory configured to store background image data relating to a background image of a background area behind the display, and a processor configured to generate a content screen based on the background image data and the sensing data and control the display to display the content screen, wherein the content screen may include at least one graphic object and a shadow corresponding to the at least one graphic object disposed on the background image, and at least one of a position and a shade of the shadow is changed in response to a change in the sensing data.
SAMSUNG ELECTRONICS CO., LTD.
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Jee-hoon Hyun-suk Hyun-yong Jun-yong Young-mo Ha-na Su-won Sung-do Soo-hyun You-na Soo-hong
Park Kim Choi Park Kang Kim Shin Son Whang Choo Kim