Bryan Cave Leighton Paisner LLP
System, method, and non-transitory computer-readable storage media for assigning offers to a plurality of target customers
A system can perform certain acts. The acts can include determining score values to identify a plurality of target customers associated with a plurality of potential offers. The acts can include receiving bids from the plurality of target customers for the plurality of potential offers. The acts can include performing an iterative process for each respective target customer of the plurality of target customers to take turns to submit a respective bid for each respective potential offer of the plurality of potential offers associated with the respective target customer. The acts can include determining a respective final bid for each of the plurality of potential offers such that an aggregate value for the plurality of target customers that can be maximized across the plurality of potential offers. The acts can include sending instructions to deliver the plurality of offers to at least a portion of the plurality of target customers.
WALMART APOLLO, LLC
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Jun Wei Mindi Yannis
Li Shen Yuan Pavlidis