Osha Liang LLP
Interactive advertisment offering method and system based on a viewed television advertisment
In interactive advertisement offering method and system, a server wirelessly receives from a user terminal an input signal, which is associated with a target TV advertisement viewed by a user of the user terminal. Upon identifying one TV advertisement to be the target TV advertisement based on the input signal, the server determines one of pre-stored Internet advertisements as a reference advertisement based on key terms representative of the target TV advertisement, and then transmits to the user terminal a reference advertisement menu generated thereby along with pre-stored Internet advertisement content corresponding to the reference advertisement for display of the reference advertisement menu on the user terminal.
INSTITUTE FOR INFORMATION INDUSTRY
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Yu-Hao Wen-Shan
Chen Liou