Kaplan IP Law, PLLC
Method and apparatus for determining search result demographics
Techniques are presented for producing demographics, in an automated fashion, from a search result of computer-accessible content. While the demographics can be determined for a research product that has been produced by any technique, they are particularly useful when applied to an automated frame-based search approach. Frame-based search engines are presented for technology profiling, healthcare-related search and brand research. Determination of a demographic proceeds at two levels: member and population. At the member level, a demographic characteristic can be determined applicable with either total or partial certainty. Each value assigned by a demographic, to a population member, has a confidence level associated with it and the assignments can be represented by a Confidence Distribution. Summarization of a demographic, at the population level, depends upon whether the certainty assignments, at the member level, are total or partial. Declarant Demographics are presented. Approaches, to determining Declarant Demographics, are presented.
NetBase Solutions, Inc.
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inventional inventional inventional inventional
Michael Jacob Jens Erik Wei Ranjeet Singh
Osofsky Tellefsen Li Bhatia