Lowe Hauptman Ham & Berner, LLP
Multimedia advertising service through a mobile communication network and multimedia content controlling apparatus and method of a mobile terminal supporting said service
The present invention relates to apparatus and method of providing a multimedia advertising service through a mobile communication network. In the present invention, a content server downloads ad contents to a mobile terminal along with content-displaying condition and the mobile terminal having received the ad contents displays the received ad contents according to the content-displaying condition when an event specified by the content-displaying condition occurs. Afterwards, a content-displayed history is uploaded to the content server by the mobile terminal.
SK Planet Co., Ltd.
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G06Q H04L H04L G06Q H04W
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Jun Hyung Min Ju Sung Cheol Kyeong Seok Eon Hwa Gi Seon Jong Woo
Kim Choi Hong Kim Jeong Nam Choi